Wolfgang Weingart.

Wolfgang Weingart was german Graphic Designer. he was greatly influenced by the Swiss typography/ international typographic style. The international Style inherited elements from the bauhaus movement using grids as guides for the placement of their imagery and type. They made use of sans serif typography due to the fact that they are of the most legible types and are of the most functional.

Weingart didn't completely exclude the grid in his works, however he definitely pushed them to their limits. He even pushed type to its limits, however still making sure it kept its functionality. He wanted type and imagery to work hand in hand, even if they are contradicting it's layout. If they do then the composition can still work.

Weingart didn't have the intention of starting his own design. In face he wanted his students to be free and explore and by showing them how to go by this he ended up unintentionally coming up with his own style. A style which is now used in computer graphics. They were what become the new language of New Wave Design. He in fact pushed for students to find their own style and form. He deeply influenced several students through his teaching and publications. His work still has current influence on type created till this present day.

His departure from the Swiss Style he gained the title as the father or New Wave Graphics. Characteristics as show in examples below are wide lettering, spacing, underlining, and layering photography with typographic images. His work is a multitude of typographic elements and printing technique.

Left: Swiss Style poster by Josef Müller-Brockmann. Right: Post-Modernist Poster by Wolfgang Weingart

Poster Kunst Kredit 1978 by Wolfgang Weingart.



















wolfgang weingart. 2014. wolfgang weingart. [ONLINE] Available at: <http://sparkledesign.net/PortfolioDetails/WeingartSite/Weingart_05.html.> [Accessed 25 January 2014].

Wolfgang Weingart @ Art + Culture. 2014. Wolfgang Weingart @ Art + Culture. [ONLINE] Available at: <http://www.artandculture.com/users/213-wolfgang-weingart.> [Accessed 25 January 2014].