Logotypes & Branding.

When one thinks about logos, words such as proportion, ratio, spreach and discourse come to mind, especially if you are looking at it from a graphic point of view. When I think about logos and branding I think about the message wanting to be conveyed, history, rekevance, colour and shape. All these aspects are what make a good logo and branding work. Surely some aspects are more important than others but a designer who has done his research will probably make a better design that one who has not.

A logo is a name, design, and or trademark used by a company for recognition. A logo is very influential on a product because if it is not attractive then people are not going to take notice of it or think that the logo itself reflects the product, so if it is not good, the product won't sell. In a logo you must give off a clear idea about the concept and values of the brand. When planning a logo out, it is important to keep in mind your target audience, sketch, finalise the concept, decide on a colour scheme and formats involved.

Brand communication must be build on strong, and well developed foundations. It is considered vital to to get to know your customer, business, organisation, desires, obstacles and expectations. By following these steps your outcome is more likely to have a big success. It is the job of the graphic designer to render a combination of identity and company positioning work into a set of distinctive visual elements.

Apple Logo

Tate, FedEx and V&A lgoos

Mercedes-Benz Logo (use of both imagery and type)

Coca Cola Logo Evolution

Fiat Logo Evolution


















Corporate identity | About design | Design Council . 2014. Corporate identity | About design | Design Council . [ONLINE] Available at:http://www.designcouncil.org.uk/about-design/types-of-design/graphic-design/corporate-identity/. [Accessed 26 January 2014].

What is Corporate Identity?. 2014. What is Corporate Identity?. [ONLINE] Available at: http://www.treefrog.ca/what-is-corporate-identity. [Accessed 26 January 2014].