EARLY POSTERS

Early Posters' main focal points were advertising and propaganda. They were produced in bulk print and made use of minimal imagery. They started off in black and white before the colour was introduced.

In 1890 till 1990 the  craze for coloured posters began. Paris was the centre of the art universe of the time and had an outbreak with colourful imagery. Jules Cheret was known as the father of posters and father of modern advertising.  He made us of colourful illustration, vibrant strong colours and added typographic elements, how ever type was kept minimal. In his work, imagery is dominant, being the main focal point.

Cheret had made over 1000 posters. These posters were seen all over paris, with people starting collections of them. They were selling for a lot of money and were wanted to be used to decorating homes. Due to this evolution printing increased. Print dealers sold loads of posters, making the era of the first posters survive for quite some time.

Printing in colour was a very slow and delicate process, but thanks to Jules invention of the three stone printing process it was able to be done faster, making use of blue red and yellow, and were able to overlap. Through this process Cheret created a graphic art style with the combination of text and imagery.

Few of the many famous poster designs of Jules cheret:

In poster advertising we come across great influential works of several designers. These artists, took lots of influence from each other and their work is in fact still influential till this very day. Their works are considered to be poster masterpieces.

Toulouse Lautrec's famous and influential posters:

1)Henri de Toulouse-Lautrec - Poster for the Music Hall Le Divan Japonais 1893

2)Jane Avril 1893

3)poster for La Revue Blanche, 1895

Cappiello modern Poster designs:

1) Alcohol promotional poster Maurin Quina 1906

2) Absinthe Ducros Fils alcohol poster

 CAPPIELLO , Leonetto | Maurin Quina . 2014. CAPPIELLO , Leonetto | Maurin Quina . [ONLINE] Available at: <http://cs.nga.gov.au/Detail.cfm?IRN=144322.> [Accessed 23 January 2014].

Henri de Toulouse-Lautrec - Poster for the Music Hall Le Divan Japonais 1893 - detail Painting. 2014. Henri de Toulouse-Lautrec - Poster for the Music Hall Le Divan Japonais 1893 - detail Painting. [ONLINE] Available at:<http://www.encore-editions.com/henri-de-toulouse-lautrec-poster-for-the-music-hall-le-divan-japonais-1893-detail.> [Accessed 23 January 2014].

Jane Avril - Henri de Toulouse-Lautrec - WikiPaintings.org. 2014. Jane Avril - Henri de Toulouse-Lautrec - WikiPaintings.org. [ONLINE] Available at:<http://www.wikipaintings.org/en/henri-de-toulouse-lautrec/jane-avril-1893.> [Accessed 23 January 2014].

SHAFE | H. de Toulouse-Lautrec poster for La Revue Blanche, 1895. 2014.SHAFE | H. de Toulouse-Lautrec poster for La Revue Blanche, 1895. [ONLINE] Available at: <http://www.shafe.co.uk/art/h-_de_toulouse-lautrec_poster_for_la_revue_blanche-_1895.asp.> [Accessed 23 January 2014].

Absinthe Ducros Fils @ All Posters. 2014. Absinthe Ducros Fils @ All Posters. [ONLINE] Available at: <http://fairyroom.com/2012/06/green-fairy-feminist-origins/absinthe_ad_fairyroom-2/.> [Accessed 25 January 2014].

I’m on Fire- Cigarette Smoking in Vintage Posters | Vintage European Posters. 2014. I’m on Fire- Cigarette Smoking in Vintage Posters | Vintage European Posters. [ONLINE] Available at: <http://vepca.wordpress.com/2011/05/07/im-on-fire-cigarette-smoking-in-vintage-posters/.> [Accessed 25 January 2014].

History Of The Poster - YouTube. 2014. History Of The Poster - YouTube. [ONLINE] Available at: <http://www.youtube.com/watch?v=VFRyTxcy79k.> [Accessed 25 January 2014].

Design History: Jules Cheret. 2014. Design History: Jules Cheret. [ONLINE] Available at: http://be-artsy.blogspot.com/p/jules-cheret.html. [Accessed 25 January 2014].