Paula Scher

Paula Scher, a women who's talent took her into the world of Graphic Design and New York City. She started off painting as a medium of freedom when she was younger, something she still does till this very day. At Tyler School of Art she started off trying to draw, paint  and even took up metal class but soon found out her calling was in Graphic design. After graduating for several years she worked in record cover designs. During this time she learnt how to sell her work and explain herself to her client to succeed in getting her work made. If the client didn't like it, it wouldn't be produced.  She later went on to opening her own company with an old school friend, but due to the recession business left her alone. But fortunately she got asked to join Pentagram and has been working there for the past 23 years.  

She is a graphic designer and typographer who goes along the advice once given to her ''illustrate with type'. Her work in fact ranges from poster designs to logos. She loved historical typefaces and took inspiration from art Nouveau and Art Deco for some of her work. After some time she went on to developing her own personal style which people were very interested in seeing. She started using typography to illustrate. She started drawing the type realising that it could have its own form. In her works we also realise that she made use of already existing art works and putting it into a more modern context suitable for her audience and the message she wants to get across. 

<-- A poster for SWATCH by Paula Scher, 1984. Influence clearly from Herbert Matter - Swiss Designer.-->

        1934 Swiss Tourism poster
        (Photomontage)

Paula Scher got criticised for this piece as lots of people saw it to
be a work of plagiarism and taking an image out of context and
parodying it. 

"The Best of Jazz" poster for CBS Records, 1979.''

Influence from constructivist designs. Several elements from this movement are seen such as bold text, use of the colours black yellow and red, and the diagonal positioning of typography.

. 2014. . [ONLINE] Available at: <http://thegreatdiscontent.com/paula-scher.> [Accessed 24 January 2014].

Eye Magazine | Feature | Reputations: Paula Scher. 2014. Eye Magazine | Feature | Reputations: Paula Scher. [ONLINE] Available at: <http://www.eyemagazine.com/feature/article/reputations-paula-scher.> [Accessed 24 January 2014].

Eye Magazine | Feature | Reputations: Paula Scher. 2014. Eye Magazine | Feature | Reputations: Paula Scher. [ONLINE] Available at: <http://www.eyemagazine.com/feature/article/reputations-paula-scher.> [Accessed 24 January 2014].

Paula Scher. 2014. Paula Scher. [ONLINE] Available at: <http://www.csun.edu/~pjd77408/DrD/Art461/LecturesAll/Lectures/UCLA_PaulaScher.html.> [Accessed 24 January 2014].