Saul Bass

One could start off by saying that Saul Bass has really done it all. Films, Packaging,  Product design, Architecture, Corporate and Graphic design.

 He studied graphic design under a bauhaus influenced Gyorgy Kepes. The influence of this era in design shows clearly in many of his designs. After graduating he started off as a freelance designer and after opened up his new studio 'Bass & Associates'.

His designs include clean icons and minimalist design. They are simple but effective corporate identity.

He worked for major companies like Google where doodle wednesday became a thing. ( he would alter the the type for google). influence still seen today in minimalist effective logo designing. In his days he designed corporate logos for some of the best known companies of his time.

9 Google Doodles by Saul Bass

TULIP - 1973

UNITED AIRLINES combination of several effective elements 

Credit sequence design is another element which got him known worldwide. His work was effective enough  for the feeling of the film to be portrayed in his opening sequences. People described his work as a sort of new extension to film - a summary of what the audience is about to watch.  He linked graphics & film in a way no one ever did before. He worked alongside some of the best filmmakers ever known to Hollywood such as Alfred Hitchcock, Billy Wilder and Otto Preminger. 

CARMEN JONES (1954) title sequence

THE MAN WITH THE GOLDEN ARM (1955) title sequence

TRAPEZE (1956) title sequence

‘ATTACK’ title sequence was the second of two title sequences Saul Bass designed for director Robert Aldrich.

Saul Bass’ Around the world in 80 days (1956) title sequence

For the merit of his designs he won the 1981 AIGA medal, an award well cherished by Bass.

I like how his minimalist approach towards design still greatly influences the works of designers in this day and age. With the appropriate colour scheme, type, wording and Picture, one can come up with one of the most effective logos one could create. (Which is in fact what Bass did). His works don't influence young designers today but also people viewing his work general. 

How Saul Bass changed design - CSMonitor.com. 2014. How Saul Bass changed design - CSMonitor.com. [ONLINE] Available at: <http://www.csmonitor.com/layout/set/r14/Innovation/Tech-Culture/2013/0508/How-Saul-Bass-changed-design.> [Accessed 27 January 2014].


Saul Bass | Title Design Project. 2014. Saul Bass | Title Design Project. [ONLINE] Available at: <http://www.titledesignproject.com/saul-bass/.> [Accessed 27 January 2014].

Flooby Nooby: Saul Bass (1920-1996). 2014. Flooby Nooby: Saul Bass (1920-1996). [ONLINE] Available at: <http://floobynooby.blogspot.com/2012/04/saul-bass-1920-1996.html.> [Accessed 27 January 2014].