HELVETICA

Designed in 1957, Max Miedinger, based it on late 19th Century Grotesque. It was previously called Neue Haas Grotesque but was changed to Helvetica in 1960. It is a font known by all; a default some would say. Typographers cannot think of ways to change it even if they wanted to. It is used by loads of different companies such as American Apparel, Lufthansa, Jeep, nestle, Toyota, BMW and other Major global companies worldwide. It is used so much because it can deliver any message and it does so almost always without fault. 

Today Helvetica comes set at different weights, after Stempel Type Foundry bought it in the late 19th Century. These fonts are all used in several different media and advertisements including logos, billboards, television commercials and so on. Today we also have what people refer to as the ‘poor version’ of Helvetica; Arial. One may say that it was created to avoid buying the expensive Helvetica typeface. Helvetica may be referred to as the type benchmark for most written communication. However, as it may be, some people consider every font to be obtained on their own merit and not a copy of another; “We don’t criticise a daughter for looking like her mother”. 

Helvetica - YouTube. 2013. Helvetica - YouTube. [ONLINE] Available at:<http://www.youtube.com/watch?v=1KbQNk2w9ms.> [Accessed 20 November 2013].

Arial versus Helvetica. How to tell them apart. Is Arial just a poor copy? | I love typography, the typography and fonts blog. 2013. Arial versus Helvetica. How to tell them apart. Is Arial just a poor copy? | I love typography, the typography and fonts blog. [ONLINE] Available at: <http://ilovetypography.com/2007/10/06/arial-versus-helvetica/.> [Accessed 20 November 2013].

Helvetica (2007) - Quotes - IMDb. 2013. Helvetica (2007) - Quotes - IMDb. [ONLINE] Available at: <http://www.imdb.com/title/tt0847817/quotes.> [Accessed 20 November 2013].